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Event Analytics

View event-level metrics and attendee analytics to understand registration trends, visitor behavior, and conversion.

Where to find it​

  • Event Analytics: Event dashboard → Event Analytics (under Analytics).
  • Attendee Analytics: Event dashboard → Attendee Analytics.

Event Analytics​

Event-level metrics may include:

  • Visits and traffic — Page views, unique visitors.
  • Registration trends — Tickets sold over time, by category.
  • Conversion — Registration rate, funnel metrics.
  • UTM breakdown — Traffic by source, medium, campaign (when UTM links are used).
  • Device and location — Browser, device type, geography.
  • Engagement — Time on page, interactions.

Exact metrics depend on your event configuration and integration with analytics tools.

Attendee Analytics​

Attendee-level analytics focus on who registered and when:

  • Registration patterns — By date, category, channel.
  • Demographics — If collected via registration fields.
  • UTM attribution — Which campaigns drove registrations.

UTM and conversion​

When you use UTM Short Links or Marketing Tracking, analytics can show:

  • Top UTM sources, mediums, campaigns.
  • Conversion rates per channel.
  • Ticket counts by traffic source.

Marketing Tracking also sends standard e‑commerce events (add to cart, begin checkout, purchase) to your Meta Pixel and GA4 when buyers use the public event page and checkout—see Marketing Tracking for the full flow, limitations, and setup.

See UTM Short Links for creating tracking links. See Marketing Tracking for pixels, GA4, and automatic funnel events.